Country: Ecuador
Closing date: 08 Feb 2019
UNICEF Ecuador seeks a Digital Fundraising Consultant to work with the fundraising teams in Ecuador to boost digital acquisition and retention through digital channels, to increase UNICEF income in Ecuador and diversify its sources of income.
To achieve these results, the professional will assist with the development of the Digital Fundraising strategy and will be in charge to implement it, covering the full spectrum of digital marketing.
The position will be under the general supervision of the Individual Fundraising Officer and will work in close collaboration with the teams in Latin America Regional Office and the Digital team in PFP Geneva.
Main Tasks
DIGITAL STRATEGY
Develop the digital fundraising strategy and annual workplan.
DIGITAL STRATEGY IMPLEMENTATION
Implement digital fundraising strategy and initiatives, including acquisition (pledge, leads, one-offs) and donor retention campaigns (line & circle) to deliver fundraising KPI’s across all digital channels.
DIGITAL TEAMS COORDINATION
Develop digital leadership to coordinate and synergize the different fundraising digital efforts (UNICEF teams, suppliers, agencies etc)
REPORTING
Create dashboards and metrics to follow up on Digital Performance Measurement and find the proper tools to implement
INFORMATION TECHNOLOGIES
Coordinate all the required technological solutions to support the digital fundraising strategy while guaranteeing its compliance with the legal requirements
KNOWLEDGE & INNOVATION
Provide up-to-date analysis of digital fundraising best practices, opportunities and trends and innovation, from UNICEF network and external organizations.
DELIVERABLES
Increase UNICEF Ecuador income through donor acquisition and retention campaigns through digital fundraising.
The required work hours for achieving these deliverables is 40 hours per week, approximately. The coonsultancy will be carried out in an off-site modality
QUALIFICATIONS AND SPECIALIZED KNOWLEDGE/EXPERIENCE REQUIRED
Education: University Degree in Marketing, advertising, e-commerce, or any other additional training in a related field.
Experience: At least 4 years of progressively responsible work experience in digital marketing, with specific focus on areas such as digital acquisition, cultivation and retention of pledge donors, integrated media planning, and marketing communications and multi-channel campaign management. It would be an advantage if the person had gained the above experience in both agency and charity environments.
Technicalareas: specific digital media knowledge, analytics and tracking, A/B testing, SEO, content management systems, search engine marketing (SEM), online paid media, web and donation forms, customer journey, UX, CRO, e-mail broadcasting tools, and marketing automation tools.
Languages: must speak Spanish and English.
This consultancy is open onlyfor Ecuadorian citizens or residents with valid work permit and RUC. Please attach your economic proposal in the "Financial proposal" field.
How to apply:
UNICEF is committed to diversity and inclusion within its workforce, and encourages qualified female and male candidates from all national, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of our organization. To apply, click on the following link http://www.unicef.org/about/employ/?job=519464